What you see in Visitor Insights
Visitor Insights is the core workspace for reviewing identified visitors and deciding what to do next. The table can include:| Column | What it helps you understand |
|---|---|
Name | Which person Leadpipe identified |
Job title | Seniority and role |
Emails | Known contact points |
Source | Where the visit came from |
Landing | The first page in the session |
Phone | Available phone data |
Location | Geographic context |
Recency | How recently the visitor was active |
Firmographics | Company size, industry, and revenue context |
Read intent and engagement
Leadpipe surfaces intent signals so you can prioritize follow-up.High intent
High intent
Multiple sessions and high-value activity. This includes repeated pricing views or visits to demo or checkout pages.
Medium intent
Medium intent
Return visits or some high-value page activity. This usually means the visitor is worth watching or routing into a workflow.
Low intent
Low intent
A lighter signal, often a single session without pricing, demo, or checkout activity.
Start simple
Use the default table first. Then narrow the data with filters once you understand what healthy traffic looks like for your site. Focus on:- Recency, so you act on fresh visits
- Landing pages, so you know where interest started
- Source, so you can tie visitor quality back to acquisition
- Firmographics, so you can prioritize the right accounts
Next steps
- Use Filter, save views, and segments to turn this data into repeatable workflows.
- Use Set up integrations when you want visitor data to flow into external tools.