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What you see in Visitor Insights

Visitor Insights is the core workspace for reviewing identified visitors and deciding what to do next. Visitor Insights overview Use the left panel to change the date range and pixel scope, search the current results, and export the current slice to CSV. The table can include:

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What the row states mean

Engaged is a row-level status that flags a stronger visitor signal than a basic one-off visit.
Email Only means the record has an email-level identity but does not currently show the fuller named-person profile you see on richer rows.
Values like +2 more or +7 more mean Leadpipe has additional emails or phone numbers for that visitor beyond the primary value shown in the table.

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Read intent and engagement

Leadpipe surfaces intent signals so you can prioritize follow-up.
A high-intent classification based on the qualification filters available to your organization.
A medium-intent classification based on the qualification filters available to your organization.
A lower-intent classification based on the qualification filters available to your organization.

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Use the filters sidebar

Visitor Insights filters The left sidebar is where you narrow the table into something operational. From the screenshots currently in the app, filter groups include:
  • Professional & Company
  • Location
  • Acquisition
  • Intent
  • Enrichment
  • Contact & Recency
Inside those groups, add only the conditions needed for the audience you want to review. For people-level location, Leadpipe primarily identifies city and state in the United States. When the company is elsewhere but the visitor was identified in the US, you can still see the US-based person-level location.

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A simple review flow

  1. Start with the current date range and pixel you care about.
  2. Scan the table for recent visitors, strong sources, and relevant landing pages.
  3. Add filters to narrow the list.
  4. Save the result as a segment once it becomes reusable.
High-intent decision makers

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Export the current results

Select Export CSV to download the current filtered result set. Confirm the filters and pixel scope before exporting so the file contains the audience you expect. Export visitor data

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Start simple

Use the default table first. Then narrow the data with filters once you understand what healthy traffic looks like for your site. Focus on:
  • Recency, so you act on fresh visits
  • Landing pages, so you know where interest started
  • Source, so you can tie visitor quality back to acquisition
  • Firmographics, so you can prioritize the right accounts

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Next steps