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What you see in Visitor Insights

Visitor Insights is the core workspace for reviewing identified visitors and deciding what to do next. Visitor Insights overview At the top of the page, you can change the date range, pixel scope, search the current results, and export the current slice to CSV. The table can include:
ColumnWhat it helps you understand
NameWhich person Leadpipe identified
Job titleSeniority and role
EmailsKnown contact points
SourceWhere the visit came from
LandingThe first page in the session
PhoneAvailable phone data
LocationGeographic context
RecencyHow recently the visitor was active
FirmographicsCompany size, industry, and revenue context
When you open a visitor record, the profile can include personal and professional emails, phone numbers, LinkedIn, firmographics, company profile data, session history, page activity, and technical engagement details.

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What you can inspect inside a visitor record

Open a visitor to review the full profile and recent behavior. That can include:
  • full name and LinkedIn
  • job title and professional profile
  • personal and professional emails
  • phone numbers
  • company size, revenue, industry, and other firmographics
  • sessions and visited pages
  • technical activity such as scroll behavior and idle time

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What the row states mean

Engaged is a row-level status that flags a stronger visitor signal than a basic one-off visit.
Email Only means the record has an email-level identity but does not currently show the fuller named-person profile you see on richer rows.
Values like +2 more or +7 more mean Leadpipe has additional emails or phone numbers for that visitor beyond the primary value shown in the table.

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Read intent and engagement

Leadpipe surfaces intent signals so you can prioritize follow-up.
Multiple sessions and high-value activity. This includes repeated pricing views or visits to demo or checkout pages.
Return visits or some high-value page activity. This usually means the visitor is worth watching or routing into a workflow.
A lighter signal, often a single session without pricing, demo, or checkout activity.

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Use the filters sidebar

Visitor Insights filters The left sidebar is where you narrow the table into something operational. From the screenshots currently in the app, filter groups include:
  • Professional & Company
  • Location
  • Acquisition
  • Intent & Engagement
Inside those groups you can include or exclude conditions such as job titles, seniorities, departments, companies, company sizes, company domains, industries, cities, states, countries, channels, ad-click presence, referrer domains, intent buckets, enrichment state, and visited pages. The demo flow describes more than 83 available data points for filtering. For people-level location, Leadpipe primarily identifies city and state in the United States. When the company is elsewhere but the visitor was identified in the US, you can still see the US-based person-level location.

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A simple review flow

  1. Start with the current date range and pixel you care about.
  2. Scan the table for recent visitors, strong sources, and relevant landing pages.
  3. Open the strongest records to inspect the full profile and session activity.
  4. Add filters to narrow the list.
  5. Save the result as a view or segment once it becomes reusable.

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Start simple

Use the default table first. Then narrow the data with filters once you understand what healthy traffic looks like for your site. Focus on:
  • Recency, so you act on fresh visits
  • Landing pages, so you know where interest started
  • Source, so you can tie visitor quality back to acquisition
  • Firmographics, so you can prioritize the right accounts

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Next steps