Overview
Visitor suppression helps you keep low-value or unwanted traffic out of your workflows. Use suppression rules to avoid consuming credits or triggering automations for:- Internal traffic
- Known customers
- Competitors
- Industries you do not want to target
Supported rule types
- Company domain
- Industry
When to use suppression
Use suppression when:- Your own team visits the site frequently
- Existing customers should not trigger outbound workflows
- Competitor traffic adds noise
- Certain industries are not relevant for your sales motion
Best practices
- Add internal domains early
- Review the rule list regularly
- Keep the list focused on traffic you truly want to exclude
- Remember that suppression affects both credits and downstream automations