Overview
Visitor suppression helps you keep low-value or unwanted traffic out of your workflows. Use suppression rules to avoid consuming credits or triggering automations for:- Internal traffic
- Known customers
- Competitors
- Industries you do not want to target
Supported rule types
- Email domain
- Company domain
- Industry
When to use suppression
Use suppression when:- Your own team visits the site frequently
- Existing customers should not trigger outbound workflows
- Competitor traffic adds noise
- Certain industries are not relevant for your sales motion
Manage suppression programmatically
You can also manage these rules through the API, which is the better path when your exclusion list lives in a CRM export or a file your team already maintains. See Visitor suppression for uploading in bulk, syncing a source-of-truth list, and checking which industry values actually appear in your data.Best practices
- Add internal domains early
- Add known customer domains before you turn on automations
- Review the rule list regularly
- Keep the list focused on traffic you truly want to exclude
- Remember that suppression affects both credits and downstream automations