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The Leadpipe Identification API gives you programmatic access to resolved visitor data and full control over your tracking pixels.

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Base URL

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Authentication

All requests require an X-API-Key header with your organization API key.
Get your API key from Settings > API Keys in the dashboard.

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Pixel API

The pixel endpoints let you:
  • list all pixels for your organization
  • create a pixel and receive the embed code snippet
  • pause or activate a pixel
  • manage path filters with includedPaths or excludedPaths
Path filters support two mutually exclusive modes:
  • includedPaths: allowlist mode, where the pixel fires only on matching path prefixes
  • excludedPaths: denylist mode, where the pixel fires everywhere except matching path prefixes
The live API also returns:
  • pausedReason when listing pixels
  • code when creating a pixel
Use the generated endpoint pages under Pixels for the exact request and response schema.

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Visitor suppression

The suppression endpoints let you exclude traffic from credits and automations by email, domain, company_domain, or industry. Suppressed visitors are still identified, but they consume no credits and trigger no webhooks or integrations. Read Visitor suppression before your first upload. Industry rules match the enriched company industry exactly, so start from the industries endpoint rather than guessing values. These endpoints are rate limited to 30 requests per minute per IP, lower than the rest of /v1/data.

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