Welcome
Leadpipe helps you identify website visitors, understand intent, and route enriched visitor data into the tools your team already use. Most teams already pay to get people onto their site. The problem is that most of that traffic never fills out a form, never books a demo, and never gives the sales or marketing team a clean next step. Leadpipe turns part of that traffic into something you can act on. It helps you see who visited, what company they came from, how recent the activity was, what pages they touched, and how that traffic should move into sales, ads, email, or reporting workflows. The product centers on a few practical workflows:- Track visitors with pixels on your sites
- Review identified people and companies in Visitor Insights
- Filter the data into saved views and reusable segments
- Send the right visitors to integrations and webhooks
- Manage credits, security, team access, and account settings
Start here
How Leadpipe works
Understand what Leadpipe identifies, what the data means, and how teams use it.
Get started
Install your first pixel, verify tracking, and confirm visitor data is flowing.
Use visitor insights
Learn how to read the visitor table, recency, source, and firmographic data.
Analytics dashboard
Understand traffic volume, session trends, intent breakdowns, and credit usage.
What to do with identified visitors
Pick the right sales, ads, or lifecycle workflow instead of letting the data sit idle.
Manage pixels
Create pixels, verify them, and control exclusions across your domains.
Set up integrations
Send identified visitors into CRMs, spreadsheets, messaging tools, and more.
Product areas
- Dashboard gives you a high-level view of activity.
- Visitor Insights is where you inspect identified visitors, apply filters, and save views.
- Analytics Dashboard summarizes traffic, sessions, pageviews, intent mix, and credits used.
- Pixels controls tracking, verification, and exclusions.
- Integrations and Webhooks send filtered data to downstream tools.
- Settings covers your API key, notifications, suppression, security, and account controls.
What most teams need next
- Read How Leadpipe works when you need a cleaner explanation of data quality, fit, and how Leadpipe differs from simpler company-level tools.
- Read Understanding data quality when your team is asking what counts as a usable record.
- Read Trial success guide when you need a clear framework for proving value quickly.
- Read Agencies and partners if you run Leadpipe for clients or want a repeatable service model.