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Overview

The Analytics Dashboard gives you the fastest read on whether traffic is flowing, how active it is, and whether the mix looks healthy. Analytics dashboard

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What the top cards mean

CardWhat it tells you
Unique visitorsHow many distinct visitors Leadpipe saw in the selected range
Total sessionsHow many sessions those visitors generated
Total pageviewsHow many pageviews were captured
Credits usedHow many credits were consumed and how much of your allowance is in use
The top-right controls let you change both the date range and the pixel scope.

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Charts and breakdowns

This chart helps you see whether activity is stable, rising, or dropping over the selected period. The dashboard also exposes Volume and Quality views so you can compare raw activity with the health of the traffic mix.
The intent donut breaks visitors into High, Medium, and Low intent buckets for the selected range.
This shows the most common roles appearing in the traffic, which helps you judge whether the audience matches your target buyer.
This shows where visitors are concentrated geographically.
The dashboard can also surface which companies visited, which URLs attracted attention, and where the traffic came from, including tagged sources and common channels such as Google Ads, Facebook, referrals, and direct traffic.

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What to look at first

  • Check Credits used to make sure the traffic mix is healthy
  • Check Traffic over time to confirm collection is steady
  • Check Top companies and Top job titles to see whether the right audience is reaching the site
  • Check Top URLs to understand which pages are pulling the strongest visitor activity
  • Check Source patterns to see which channels are bringing the best traffic

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What a healthy dashboard review looks like

  • traffic is showing up for the right pixel and date range
  • sessions and pageviews move in a believable way
  • the intent mix matches the kind of traffic you expect
  • credits are not being burned on noisy traffic

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Next steps