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Common issues

Check that your pixel is installed on the correct domain, is verified, and is not paused.
Confirm the pixel was installed on the site you configured and that the domain matches the intended setup.
Review exclusions, visitor suppression rules, and whether you are mixing multiple sites into one pixel.
Check recent deliveries, success rate, endpoint availability, and whether the webhook was auto-disabled after failures.
Start with a narrower segment or saved view so only high-signal visitors reach the destination.
Confirm the current key is active and has not been regenerated. If it was rotated, update every script and downstream system that uses it.

Before escalating

  • Confirm the correct pixel is active
  • Confirm the right domain is being tracked
  • Review filters and segments
  • Check suppression rules
  • Verify webhook or integration status