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Overview

Use Pixels to control where Leadpipe collects data and how each tracked site behaves. Each pixel gives you a place to manage:
  • Domain coverage
  • Verification state
  • Active or paused status
  • Exclusions
  • Created and updated history

Core tasks

Use Create Pixel when you want to start tracking a new site or domain.
Verification confirms the pixel is installed and collecting from the intended site.
Pause a pixel when you want to stop collection without deleting the setup.
Use exclusions to prevent unwanted paths from being tracked for a given pixel.

When to use multiple pixels

Use separate pixels when you need to split tracking by:
  • Brand
  • Domain
  • Team ownership
  • Automation routing
This keeps reporting and downstream automations easier to reason about.

Keep your pixel setup clean

  • Name pixels clearly
  • Match each pixel to the correct domain
  • Review paused and unverified pixels regularly
  • Add exclusions when internal or irrelevant paths distort the data