The simple version
Leadpipe helps you identify website visitors, understand which traffic matters, and move that traffic into a useful workflow. That usually means three things happen:- A pixel collects the visit on the right site.
- Leadpipe resolves that traffic into people and companies.
- Your team filters that data and sends the right visitors into sales, ads, email, or reporting workflows.
Key terms
A saved view narrows data; it does not establish a permission boundary. Use organization and team controls for access management.
Identification and Orbit
Identification starts with visits to your website. Orbit starts with research topics and can include people who have never visited your site. Orbit can also show audience members who visited your site. Website intent labels and Orbit topic scores describe different signals. Do not treat either as proof that someone is ready to buy. Review recency, activity, and fit before acting.What Leadpipe is actually helping you answer
Who visited?
Leadpipe helps you understand which people and companies were on your site.
How strong is the signal?
Recency, landing page, repeat activity, and intent help your team prioritize what matters.
Is this our kind of traffic?
Filters, segments, and suppression help you keep the useful traffic and remove the rest.
What should happen next?
Leadpipe is strongest when the data flows into a clear next step.
What a useful Leadpipe workflow looks like
A strong Leadpipe setup usually looks like this:- track the right site with the right pixel
- review identified visitors in Visitor Insights
- suppress obvious noise and bad-fit traffic
- save one focused view for the team that will use the data
- route that slice into one output such as a CRM, Slack, webhook, or export
What to expect from the data
Some records will be richer than others. The most useful way to judge Leadpipe is by whether the traffic is actionable for your team. Read Understanding data quality for a more detailed explanation.Where to go next
- Read Get started to install your first pixel and confirm data is flowing.
- Read What to do with identified visitors to choose the right operating play.
- Read Trial success guide to evaluate value quickly and cleanly.