> ## Documentation Index
> Fetch the complete documentation index at: https://docs.leadpipe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales play

> Use Leadpipe to surface high-fit visitors for fast sales follow-up

## When this play fits

The sales play works best when your team already has a CRM, clear ownership, and a habit of acting quickly on buying signals.

This is the strongest first play for teams that care about:

* named visitors
* account-level prioritization
* recent buying signals
* direct follow-up by an SDR, AE, or founder

## Good sales use cases

* Route pricing-page visitors into your CRM
* Alert reps when target accounts return to the site
* Build a daily list of recent high-intent visitors
* Give founders a short call list from one saved view
* Prioritize named visitors from specific industries, company sizes, or locations

## How the play works

<Steps>
  <Step title="Define the traffic that matters">
    Start with the ICP, industries, company size, role, or intent signals your team actually cares about.
  </Step>

  <Step title="Suppress obvious noise">
    Remove customers, competitors, internal traffic, and other low-value segments before routing anything downstream.
  </Step>

  <Step title="Save one focused view or segment">
    Build a repeatable slice that your team can trust.
  </Step>

  <Step title="Send that slice to a CRM or alerting workflow">
    This can be a direct integration, webhook, Slack alert, or export depending on your setup.
  </Step>

  <Step title="Measure follow-up quality">
    Track whether the records are workable, how fast reps act, and whether the visits create meetings or opportunities.
  </Step>
</Steps>

## What makes this play work

* recency matters
* narrow slices beat broad dumps
* ownership needs to be clear
* the team needs a script for what to do with the signal

## Teams that usually use this play

* SDR teams
* AE teams working named accounts
* founder-led sales teams
* agencies handing off leads to clients

## Best practice

Start with fewer, better visitors and expand once the workflow proves itself.